Carl Versfeld is a creative director originally from Stockholm, Sweden. He has spent his entire career in fashion advertising and brand development, always with one foot in design and the other in tech. He collaborated with both Tomas Maier and Daniel Lee to help transform Bottega Veneta, and has worked with many other well-known brands including Tod’s, Aldo, Banana Republic, Vince, GAP, and H&M. He also has extensive experience working with editorial publications such as Numéro Homme and Fräulein.

Monica Kelly has over a decade of experience operating in the confluence of design, business, and technology. She got her start in the agency world of New York, where she led high-performing creative teams at Gin Lane and Sweden Unlimited. In addition to co-founding her own venture-backed startup, she has worked with a diverse array of companies ranging from early-stage ventures like SmileDirectClub (IPO), Artemest, and Recess to global enterprises like GE and Bose. She has also managed e-commerce projects for many fashion labels including Coach, Jason Wu, Michael Kors, Hood By Air, and The Row.